The article substantiates the transition from a declarative interpretation of the HR business partner role to an operational management model. A definition of HRBP is proposed as a management node of the business unit's human capital, disclosed through a four-circuit functional architecture — strategic, operational, analytical, and influence circuits. An author's four-parameter decomposition of the management object is presented, including productivity, stability, adaptability, and managerial complexity. The relationship between the level of HR analytics maturity and the scale of HRBP management impact is substantiated.

This article explores the transformation of human resource management systems in the context of hybrid work formats. It analyzes key risks to employee psychological safety that arise in distributed work environments. Based on an examination of both Russian and international practices, the article suggests directions for adapting HR practices aimed at minimizing psychological threats and fostering a resilient organizational culture. Special emphasis is placed on the integration of social responsibility principles into the company’s development strategy.

The article examines the social expectations of employees as a factor in the introduction of artificial intelligence in the management of an industrial enterprise. A typology of expectations is proposed: expectations of job facilitation, fairness, control, safety, transparency, and professional development. It is proved that the discrepancy between the expectations of employees and the practice of using AI increases social tension and opposition to the use of artificial intelligence technologies in the practices of enterprises.

The article presents the results of an empirical study aimed at verifying the hypothesis about the determination of users' self-esteem by the number of their subscriptions in social networks. The study is based on a survey of 200 respondents. The methodological basis was a set of multivariate statistical analysis methods: factor analysis to identify latent constructs that affect self-esteem, as well as a series of cluster analyzes (two-step, hierarchical and k-means) to test the hypothesis at the level of identifying typological groups of users and the structure of relationships between variables. The results of factor analysis refuted the direct relationship between the number of subscriptions and self-esteem, revealing the emotionally evaluative attitude to content as a key factor. At the same time, cluster analysis showed that the number of subscriptions is a significant behavioral marker that allows to identify a group of "vulnerable users", which is characterized by a close relationship between active content consumption, intense social comparison and low self-esteem. Thus, the hypothesis is confirmed indirectly: the number of subscriptions is not a direct determinant, but a critically important element of the behavioral pattern that triggers a complex of psychological mechanisms leading to a decrease in self-esteem.

The article examines the specific features of adaptation of young specialists in engineering and technical professions in modern organizations. Special attention is paid to professional, organizational, and socio-psychological adaptation, as well as to the role of mentoring and training in the process of integrating young employees into the working environment. The article emphasizes the need for a systematic approach to the adaptation of young engineering and technical workers. Practical recommendations illustrate the possibilities of reducing staff turnover, accelerating young specialists’ achievement of planned productivity, and increasing their engagement through comprehensive adaptation.

This article examines the specific characteristics of regional street art regulation mechanisms and their impact on the image and development of the city. The research problem involves a conflict of interest: the administration seeks to clean urban spaces, residents balance between a desire for cleanliness and the aesthetics of street art, while artists avoid formal approval to preserve their subcultural identity. The empirical part of the article is based on an analysis of the media landscape and social networks of eight Russian cities using the Brand Analytics tool. As a result of the study, sustainable models of social regulation are identified, and recommendations for both municipal administrations and artists are proposed.