Author(s):
Abstract:
The article examines the impact of key
megatrends on the transformation of the business
environment and modern society. The research is based
on the analysis of digitalization, postglobalization,
geopolitical restructuring and environmental agenda
processes. It is revealed that modern megatrends lead to
fundamental changes in the structure of economy, social
relations and management practices. Special attention is
paid to the influence of the fourth industrial revolution on
the formation of new business models and transformation
of the entrepreneurial landscape. The conclusion is made
about the necessity of complex adaptation of
organizations and institutions to new conditions
determined by systemic megatrends.
Pages:
147-155
doi:
10.24412/1994-3776-2025-4-147-155