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Social Marketing

Aliev M.
Krivopuskov V.

Digital transformation of the employer brand: a sociological analysis of the value orientations of young professionals

employer brand; digital transformation; sociology of management; value orientations; young professionals; digital culture; hybrid employment; EVP; Generation Z

2026. N 1
Popazova O.
Apreleva D.

Methodological foundations of a sociological study of the influence of the cultural code on brand loyalty among modern youth

cultural code, brand loyalty, youth, consumer sociology, symbolic interactionism, cultural branding.

2026. N 1
Shesternina M.
Galikhanov R.

ABC XYZ-customer analysis as the basis for managing the company's customer base

management, customer base, consumers; methods, economic space, goods, services.

2025. N 1
Zuenkova Y.
Maslova N.

Advantages and disadvantages of modern approaches to insurance products marketing

insurance, marketing of services, financial marketing, digital-marketing.

2024. N 2
Gerasimenko O.V.
Karpova A.E.

Digital technologies in HR marketing

youth, media, social and political content, Internet, social networks, messengers, region, information policy

2024. N 2
Shaban A.
Filatov E.
Tupitsyna M.

Digital transformation of influencer marketing in the context of the development of artificial intelligence technologies

influencer marketing, artificial intelligence, digital transformation, virtual influencers, generative content, neuromarketing.

2025. N 2
Bogatyreva M.R.
Galikhanova L.

Effective marketing approaches in the healthcare system: challenges and opportunities

marketing approaches; healthcare; medical services; clients; competitive advantages.

2025. N 1
Ganyushkina E.S.

Influence of filtering algorithms of social networks on the formation of public opinion

public opinion, social networks, filtering algorithms, personalization of information, disinformation

2024. N 2
Tikhonov D.

Integration of marketing technologies into the management of higher educational institutions: conceptual model and key principles

marketing technologies, university management, integration, higher education, conceptual model, strategic management, academic relevance, stakeholders.

2025. N 3
Karpov D.A.

Problems of congress and exhibition activity as a factor of development

congress and exhibition activity, business tourism, educational activity, interregional partnership, infrastructure, personnel, promotion, competitiveness.

2024. N 3

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