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higher education institutions

Tikhonov D.
Kalinina O.

Intangible assets and their role in strategic management of higher education institutions: A new look at marketing technologies

intangible assets, strategic management, higher education institutions, marketing technologies, branding, reputation, knowledge, interaction

2025. N 4
Izmaylov M.K.

Social marketing in higher education: congress and exhibition activities

congress and exhibition events, congress and exhibition activities, higher education institutions, strategic development, prospects, competitiveness.

2024. N 3