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strategic management

Tikhonov D.
Kalinina O.

Intangible assets and their role in strategic management of higher education institutions: A new look at marketing technologies

intangible assets, strategic management, higher education institutions, marketing technologies, branding, reputation, knowledge, interaction

2025. N 4
Tikhonov D.

Integration of marketing technologies into the management of higher educational institutions: conceptual model and key principles

marketing technologies, university management, integration, higher education, conceptual model, strategic management, academic relevance, stakeholders.

2025. N 3
Shadrin A.A.

The university's rating as a social technology and a tool for human-oriented management in an organization

image of the university, rating of the university, transformational models of universities, strategic management, image policy.

2024. N 3